Our Strategy

Survey the Competition
Using a non-biased search approach (cleared cache, cleared history, private browsing page, etc.) we identify the lay of the land as it would first appear to a customer. The top companies in local search are generating the most leads, revenue, and business in that market. The top 3 spots in the “map pack” are prime real estate for any company.
You may find that the top three in the Google map listing often correlate with the organic search results. Considering the main metric Google uses to determine map pack rankings are organic ranking, well-done sites can capture two spots at once.


Reverse Engineer What Works
When all is said and done, the Google search engine is a computer algorithm that is created to analyze specific metrics on each and every website across the internet. No matter the company or number of employees, a business website ranking is determined through the same group of metrics as anyone else.
One of the most influential ranking metrics is the quantity and quality of backlinks. Think of a backlink as a “vote” by one website for another. Using professional and industry-leading SEO tools, we are able to see behind the curtain of any site. Our work is truly cut out for us.
You may find that the top three in the Google map listing often correlate with the organic search results. Considering the main metric Google uses to determine map pack rankings are organic ranking, well-done sites can capture two spots at once.

Winning in Every Single Metric.
This is where the rubber of SEO services meets the road. The quality and relevancy of backlinks that Sterling LeadGen is able to build for our clients sets us apart from other digital marketing agencies. Our targeted approach to launching sites into success isn’t based around personal preference – it is solely on Google algorithms.
For years backlinks were a numbers game. Regardless of which website was linking to yours, having more was better. Things have drastically changed since then and 2020 demands a higher level of expertise. No longer will adding thousands of spam links do your site any good. In fact, Google decided to penalize the ranking of those that do.